Here I am, coming to my own blog everyday to check the links on the right hand side to other peoples' blogs, and yet not realising I need to update my own.
The rockets and other space-related doodles in the post below were ideas for my new promo postcard. The ones here are extensions of those, leading on to the final idea at the bottom here which I finished on Monday and got sent off to lovely Vistaprint the same day. Get me all organised, like. Hopefully they will be with me by next weekend, so I can spend a few lazy hours inside my shady lounge and not outside in the blistering sun, writing out the addresses ready to send.
I have to say I'm pretty pleased with the finished result. I think I'll do one or two more cards for a later mailout, maybe with an octopussy/sea theme...
There's a lot of talk about the "right time" to send out a mailout, but the simple truth is you never know. Many people say summer isn't a good time as Art Directors are away from their desks, but there's always someone checking the post. An entire publishing house doesn't shut down just because one AD has gone to Barcelona for a long weekend. Besides, the person who does see your card may like it better than the one it was intended for. As with everything in publishing - or, indeed, any profession whatsoever - if you don't try you'll never know.